There's a little MTV in all of us
Pan-European campaign
Agency 180 Communications Amsterdam
Role Concept + art direction
MTV wanted a brand TV campaign raising awareness that "they were here first" – reclaiming the ground from a spate of emerging music networks. The challenge was to create a campaign relevant to a pan-European audience. We decided to demonstrate with humour the extent of MTV’s unique legacy. Each execution bears witness to an individual having an MTV moment in their day – with that moment ranging from irreverent to slightly deviant.
