Stay Cool Perform Better
In-store content
Agency 180 Communications Amsterdam
Role Animation director
Work 1 film (director's cut)
adidas developed their new range of Climacool apparel with the strapline Stay Cool, Perform Better. To support the launch in stores, 180 commissioned this animated film to illustrate the cooling benefit of Climacool technology. The narrative follows the circumvolution of a 'cool' blue line through different minimalist environments, encountering different athletes in action and visually cooling them down by changing their colour from red to blue, the colours of the 'Cool' logo.
