Pure Filtered
Online content
Agency 180 Communications Amsterdam
Role Animation director
Work 6 films
Philosophy, Vortex, Good and bad, Refill indicator, Lime over and Thumb massage
Amstel developed a premium beer with a new bottle, logo, and target audience. They needed to communicate in a new way. Instead of the usual brand commercial, Amstel breaks through the clutter to put the product at the centre of the conversation. The agency creates the Taste Life Pure Filtered campaign and commissions 6 animated films. These animated shorts are part of a series that explains the full Amstel brand story through the hero of the campaign – the beer
