You're GOLD
Global campaign
Agency 72andSunny Amsterdam
Role Video editing + motion design adaptations
Work 8 films (10 & 6sec social content)
My task was to adapt the international (English) version of the new Axe 2018 TVC campaign for DOOH and social media content – as well as setting up a comprehensive adaptation toolkit for all the others markets.
Axe's 2018 campaign targets young guys with the message that you can be your most confident self when you smell fresh all day. So no matter what life throws at you, you’re Gold. The ads mix internet memes, entertainment, sports and gaming references to depict short, relatable scenarios that will introduce a new generation of young men to body spray. The campaign runs where young guys spend the most time – on Snapchat, Instagram, YouTube and Facebook – and include GIFs, Boomerangs, Cinemagraphs and digital out-of-home.
