THE NEW YozAkura™ collection
Online and retail product campaign 2022
Agency Publiq
Role Video editing & motion design
Work 13” & 6” social content films
Publiq hired me to create the apparel focussed heritage films to showcase the inspiration behind the YOZAKURA™ Collection. The ask was to tap into the Japanese heritage of the brand by visualizing the Kumiko, a traditional Japanese technique to assemble wooden pieces and by Japan’s night cherry blossoms.
The new Yozakura™ Collection - Product film 13sec
