MOVE
Global campaign 2022
Agency Gentle Forces
Role Video editor & motion design
Work 15 social content films and 15” & 6” product TVCs
Gentle Forces hired me to create the social films of the new H&M global campaign Move (feat. Jane Fonda and JaQuel Knight) which encourages people to move in their daily lives. The task was to build a series of short scenes where the protagonist’s motion would reveal the MOVE logo integrated seamlessly in the environment.
Yoga
Jump
Dance
Beach
Ring
TikTok
Run
Pirouette
Stairs
TnR Bar
